Cliff Beacham CPA | email cliffbeacham@cpa.com | California |  Tel: (949) 813-1349 

The purpose of preparing a business plan 

1. To go through the process of planning 2. To show others so that we can obtain finance 3. It describes a path forward with milestones and objectives to help us make it happen 4.  Arrive at an action plan, a business ‘honeydo,’ a series of ToDo tasks (actions) It should be complete, as correct as a plan can be, add control to the process, contain measurables that are possible, be capable of revision at any time (regularly). It will help us go forward A plan may be the result of a dream but it is not a fantasy. Seriously, if you are serious, read on, if not, go back to the start At CBC, we are not in the business of selling plans, we are serious about what we do and if we are going accept you as a client, we need to confirm that you are serious about your business. So if you only want to prepare a plan for the bank, lessor etc. and then you intend to put it in a drawer and forget about it, there are many online discounters that will sell you a plan for a bargain price  Target audience of a plan 1. Management (this includes you 2. Investors 3. Lenders 4. Banks so the first question is “Why do you want a busines plan?” or “Who do you want it for?”
Cliff Beacham Tax and Business Consulting Certified Public Accountants

Why you Should Not Use an online discounted Plan Preparer

> You will get what you pay for (certainly value-for-your-money, just like H&R Block to do your taxes) > Is this such an insignificant item? > Do you really think you don’t need to take this seriously?   - If so, please go away and stop wasting my time and yours > If you pay peanuts you get monkeys > Get real. This is a serious effort with serious consequences. If you want to win, plan on it! > You will get an impressive list of headings - and the substance is where? > Obviously the more questions you have to answer (1000?) the better it is - yeah, right!
What’s in a Plan? This begs an assessment of what should be in a Business Plan. Here is a suggested list to get started: 1.  Executive summary (less than 1 page please) 2.  Business description and objectives (What are we trying to do) 3.  Definition of the market (Who are your customers, how big is it - now, when, what competition, barriers to entry, where is the opportunity) 4.  Discription of the product or service (what we do) 5.  Organization and management including details of the team (Who, Why are they good, qualifications, experience - good if they have done this before) 6.  Description of operations (How, What, When) 7.  Strategy for marketing and sales (what is our advantage, SWOT analysis, Tactics (What tools are available) 8.  Financial section including: BS or Statement of Financial Position   (Assets - Liabilities = Equity)  IS or Profit or Loss   (Sales - COS = Gross Margin less Overheads and Expenses) CF or Cash Flow [use the direct method]   (Money in - money out = Bank balance) Appendices in support (all the schedules forcasts etc)
Amongst the most important decisions is: >  How much money do you want >  Who are the people in this endeavor that will run the business >  How are we going to operate >  Each division may be considered as a separate business Underlying all is the money flow (Dollars in and Dollars out): -  Cash is king - but we need to calculate How much and When? -  How much have we got? -  How much more do we need? -  When do we need it? -  Do we have to repay it? -  How will we repay it? -  What will it cost? At the end of the day it is a good idea to have a series of Plan B’s
Plan B
Call Cliff at (949) 813-1349
Call Cliff at (949) 813-1349
Cliff Beacham CPA | email cliffbeacham@cpa.com | California | Tel: (949) 813-1349

The purpose of preparing a business plan 

1. To go through the process of planning 2. To show others so that we can obtain finance 3. It describes a path forward with milestones and objectives to help us make it happen 4.  Arrive at an action plan, a business ‘honeydo,’ a series of ToDo tasks (actions) It should be complete, as correct as a plan can be, add control to the process, contain measurables that are possible, be capable of revision at any time (regularly). It will help us go forward A plan may be the result of a dream but it is not a fantasy.  Seriously, if you are serious, read on, if not, go back to the start At CBC, we are not in the business of selling plans, we are serious about what we do and if we are going accept you as a client, we need to confirm that you are serious about your business. So if you only want to prepare a plan for the bank, lessor etc. and then you intend to put it in a drawer and forget about it, there are many online discounters that will sell you a plan for a bargain price  Target audience of a plan 1. Management (this includes you 2. Investors 3. Lenders 4. Banks so the first question is “Why do you want a busines plan?” or “Who do you want it for?”
Cliff Beacham Tax and Business Consulting Certified Public Accountants

Why you Should Not Use an online discounted Plan

Preparer

> You will get what you pay for (certainly value-for-your-money, just like H&R Block to do your taxes) > Is this such an insignificant item? > Do you really think you don’t need to take this seriously?   - If so, please go away and stop wasting my time and yours > If you pay peanuts you get monkeys > Get real. This is a serious effort with serious consequences. If you want to win, plan on it! > You will get an impressive list of headings - and the substance is where? > Obviously the more questions you have to answer (1000?) the better it is - yeah, right!
What’s in a Plan? This begs an assessment of what should be in a Business Plan. Here is a suggested list to get started: 1.  Executive summary (less than 1 page please) 2.  Business description and objectives (What are we trying to do) 3.  Definition of the market (Who are your customers, how big is it - now, when, what competition, barriers to entry, where is the opportunity) 4.  Discription of the product or service (what we do) 5.  Organization and management including details of the team (Who, Why are they good, qualifications, experience - good if they have done this before) 6.  Description of operations (How, What, When) 7.  Strategy for marketing and sales (what is our advantage, SWOT analysis, Tactics (What tools are available) 8.  Financial section including: BS or Statement of Financial Position   (Assets - Liabilities = Equity)  IS or Profit or Loss   (Sales - COS = Gross Margin less Overheads and Expenses) CF or Cash Flow [use the direct method]   (Money in - money out = Bank balance) Appendices in support (all the schedules forcasts etc)
Amongst the most important decisions is: >  How much money do you want >  Who are the people in this endeavor that will run the business >  How are we going to operate >  Each division may be considered as a separate business Underlying all is the money flow (Dollars in and Dollars out): -  Cash is king - but we need to calculate How much and When? -  How much have we got? -  How much more do we need? -  When do we need it? -  Do we have to repay it? -  How will we repay it? -  What will it cost? At the end of the day it is a good idea to have a series of Plan B’s
Call Cliff at (949) 813-1349
Call Cliff at (949) 813-1349